The Vow

The opening scene of this movie starts of very simple, but seconds in the simplicity suddenly turns into a dramatic twist. Paige and her husband Leo come out of a movie theater. On their way home, at a stop sign, Paige unbuckles her seatbelt to lean over and kiss Leo. At that very moment, a truck rams their car from behind and Paige crashes through the windshield. Both of them are rushed to the emergency room, and as Leo, in a voice-over talks about how "moments of impact help in finding who we are" the movie cuts to how Paige and Leo first met.  
The scenes of how they courted, proposed and became a happy married couple are now shown. This instantly grasps the audiences attention as they're emotions are already being affected before they have even got to know the personality of the characters. The dissolves show that these are distant memories, the bright colours used and laughter from all the characters show the audience that they were a happy couple who seemed to be living a simplistic life but a life that they found perfect because of their intimate relationship. 
The scenery of the snow, almost winter wonderland like, gives the impression that all is peaceful, however, a cold and harsh reality is about to hit them. When the devastating twist is revealed the audience are left feeling emotionally tied to these characters, almost saddened by what was happened. 
The titles are shown throughout this opening scene. There is a simple stye used, the words simple dissolve in and out. Over this a soft sound of a string orchestra can be heard, almost as if the instruments are trying to get into tune. This adds to the opening scene as it adds to the atmosphere of trying to make something perfect, and get everything just right. This this becomes into a soft melody accompanying  the words of the characters. When the car crashes the loud, harsh noises of the class can be heard smashing into millions of tiny pieces. This brings more feelings to the audience, scared, confused and sad. The  dramatics of this opening seen appeals to me as it entices the audience and is a perfect introduction to the story that is about to lead. 

The target audience is directed towards women, the romantic love story theme appeals to most women. Its also directed towards couples perhaps more than males on their own. This is achieved with the typical romantic drama genre shinning through from the beginning with all the focus of the film being on a couple. The happy ending also makes it more appealing as women tend to enjoy romances that have their bad episodes but end up with the perfect happy ending, as women relate to this. It also builds to a climax that's genuinely romantic and moving, though not quite in the way you expect. 
The story is told from Leo's view, although Paige was the one who was physically hurt, it shows the emotional struggle he experienced through his narration. This narration helps entice the audience as it allows them to become more emotionally linked with the tragedy this character is experiencing. Narrative is the art of storytelling, making this movies technique of narration work successfully.  
the soundtrack used in this movie is used at different points of the film for different effects. For example when the 2 main characters are in the car, and Leo begins to sing along with the radio, a playful, care free mood is portrayed. At other points of the movie more romantic styled songs are used to add to the strong love that the 2 characters have for each other.